Bizarre spelling trends (Xqizit)

The English language often comes under attack from advertisers and business owners trying to create catchy business names.

I have got used to seeing works  replaced with werx, for example Poolwerx – the “Healthy Pool People” in Australia and Motorwerx in the UK.

I have also got used to seeing to changed to 2, for changed to 4, and the ate sound changed to 8.  B2B (Business to Business), Food4U in Italy and the word creative changed to Cre8ve.

I think these variations ar cliched  and confusing for the general population, especially those people with English as a second language.

Today I saw the most bizarre mangling of exquisite into Xqizit – a business dedicated to nail care.  The transformation of exquisite to Xqizit is so bizarre that I think it should be outlawed!  A Google search of xqizit produced 16,000 results whereas xqisit produced 20,000,000 matches.

The nail salon’s business name is not unique.  Imagine the confusion for customers trying to look up the business name or spell it?

What other strange transformations of the English language have you seen?

Click the image above to view full size.


Author: charuzu

I live in Sydney and interests include music, piano playing, technology, cooking, English language, public speaking, Toastmasters, Asian culture (especially Japan and Korea), cinema, personal development, productivity and making friends with people from around the world.

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